Odd Bleat *'s profile

Faith in Nature - TV spot

Odd Bleat *
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Motion Graphics
After Effects
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales

Faith in Nature, wanted their first spot to be an anthem to nature. To show how committed they are to protecting it and how this is the driving force behind all their decisions. They wrote a beautiful song that would stick in people's minds. 

Our goal was to create a joyful festival of nature! “What would nature say?” (which is the refrain of the song) the driving power of everything that is happening. It is a phrase that the whole of nature would sing. Everything would move, dance and sing along!  

↓↓↓ PRESS PLAY FOR NATURE JOY↓↓↓

birds Character loris music Nature organic shampoo Singing trees wales

Faith in Nature started as a family business that creates natural, cruelty free and ethical beauty and home care products. They are really passionate about using natural ingredients and as they say, being an independent company, means that they only answer to the consumer, themselves and the planet. For them, Nature is the true boss!

This line that would define their first spot that they wanted us to create!  

birds Character loris music Nature organic shampoo Singing trees wales

The amazing team of Dream Quickly, shared with us some references of their wonderful ads of Faith in Nature and some campaigns they recently created. They use a strong type for creating bold ecological statements. Also our video had to be aligned with their brand identity and packaging.
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birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales

We started sketching some characters that will be the protagonists in each scene. We had to cast the roles for our musical. Our goal was to have nature taking different forms (trees plants flowers and animals) to wake up and dance and sing along, following the tunes of the cute music song of the spot. 

birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales


Faith in Nature had already a specific design direction that they were using on their website, packaging etc. This included flat, bulky, Cut-out-like illustrated elements like trees, fields, leaves etc. Based on this, we created a bunch of quirky characters that would populate a unique world and create this amazing party.

Then we designed characters in this cut-out way and explored the colour pallets while using strong solid colours. 
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales

For the animation, our goal was for the viewer to feel like they are participating in a beautiful journey into this festival of Nature, so we created smooth transitions between the different scenes. We wanted all the characters, trees, animals etc to follow all the lyrics of the song, so we used lipsync.

Also by using frame by frame animation and by lowering the overall frame rate, we gave the whole spot a more hand-drawn and cut-out feeling. 
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
 

birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales
birds Character loris music Nature organic shampoo Singing trees wales

CREDITS:

Client: Faith In Nature
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Agency: Nomint, Dream Quickly
Executive Producer: Marilena Vatseri
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Created by Odd Bleat
Creative Direction / Art Direction:  Yannis Zoumakis, Manos Gerogiannis
Illustrations: Yannis Zoumakis, Agela Patsiada
2D Animation: Manos Gerogiannis, Spyros Loran, Agela Patsiada,
Cell Animation: Alexandros Apostolakis, Manos Gerogiannis
Production: Marianna Papachristodoulou
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Original Song: Mat Dobson,
Lyrics: Anne Hopkins
birds Character loris music Nature organic shampoo Singing trees wales
Faith in Nature - TV spot
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Odd Bleat *'s profile

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Odd Bleat *'s profile
Athens, Greece

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Manos Gerogiannis's profile
Yannis Zoumakis's profile
Spyros Loran's profile

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Odd Bleat

Faith in Nature - TV spot

Faith in Nature started as a family business that creates natural, cruelty free and ethical beauty and home care products. They are really passio Read More

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